Privacy Policy

1. Introduction

Sentia Holdings Inc. (“Sentia,” “we,” “our,” or “us”) operates BAiO+™, a health intelligence platform designed for professional sports organizations and their athletes. This Privacy Policy describes how BAiO+ collects, uses, and protects athlete health data entered into the platform by authorized team personnel and athletes.

2. Information We Collect

Data entered into BAiO+ by authorized team personnel and athletes may include:

  • Athlete biometric and physiological data from wearable devices (e.g., heart rate, HRV, SpO2, activity, sleep)
  • Medical records, injury history, and clinical notes provided by team medical staff
  • Performance metrics and recovery status data
  • Demographic information relevant to health analytics (age, position, physical profile)
  • AI-generated insights and risk scores derived from the above data

3. How We Use This Information

  • To provide team staff with AI-powered health analytics, recovery tracking, and risk assessments through the BAiO+ platform
  • To generate insights and reports accessible to authorized team personnel only
  • To improve and validate BAiO+ algorithms using de-identified and aggregated data
  • To fulfill our contractual obligations to team organizations
  • To comply with applicable legal requirements

4. How We Share This Information

Authorized Team Personnel
Athlete data is accessible only to team staff explicitly authorized by the team organization through the BAiO+ platform.
Service Providers
Sentia works with cloud infrastructure providers under signed data processing agreements. These vendors have no independent right to use athlete data.
Legal Requirements
We may disclose data as required by applicable law, court order, or regulatory obligation.

5. Data Security

Sentia implements industry-standard security measures to protect athlete data, including:

  • Role-based access controls limiting data access to authorized personnel only
  • Audit logging of all data access and modifications

6. Data Retention

Athlete data is retained for the duration of the team organization’s active subscription and for a period thereafter as required by applicable law or as specified in the team’s service agreement with Sentia.

7. Athlete Rights

Because data is entered into BAiO+ by team organizations, athletes seeking to access, correct, or request deletion of their data should do so through their team organization. Sentia will cooperate with team organizations to honor such requests in accordance with applicable law and the team’s service agreement.

8. Compliance

BAiO+ is designed to support team organizations’ compliance with applicable health data regulations. Team organizations remain responsible for ensuring their use of BAiO+ complies with their obligations to athletes.

9. Updates to This Policy

Sentia may update this Policy as the platform evolves or as legal requirements change. The current version will always be available at baio.io/privacy-policy.

10. Contact

For questions about this Policy or data handling practices:

Sentia Holdings Inc.
Email: privacy@sentiaholdings.com